The International Congress of Esthetics and Spa, Miami Beach 2015

WELLNESS: MIND AND BODY SEMINAR

Room TBA

Sunday, March 1, 2015

2:00 p.m. to 3:00 p.m.
INTRODUCING/UNDERSTANDING ORGANIC & HOLISTIC SERVICES

by Anne C. Willis LE, CME

As organic and holistic skin and body therapies gain terrain in the spa industry, and as clients increasingly seek these services, it becomes crucial for practitioners to understand the differences between them, what they consist of, and how they can be used to achieve optimal results for your guests.

Join Willis to delve into the world of organic and holistic therapies, learn how to provide accurate descriptions of these services, what the treatments entail, how they should be administered and how they can be of benefit to your clients to provide them with the utmost experience.



3:15 p.m. to 4:15 p.m.
SKIN PRINCIPLES FOR THE ONCOLOGY PATIENT

by Anne C. Willis LE, CME

Cancer treatments and drugs can wreck havoc on patients’ skin. Today, estheticians play a key role in a skin therapy treatment plan-yet it is crucial to be familiar with underlying skin care principles to be able to provide the best care to oncology patients.

Discover the principles of oncology skin care with Willis; learn about the conditions that can be treated with therapeutic skin care, understand potential problems and contraindications, as well as the importance of sanitation when caring for oncology patients.

 

Anne C. Willis, LE, CME, is the founder of De La Terre Skincare and is among the leading innovators in the world of clinical holistic skin care. Published in international holistic and medical publications, Willis brings more than 30 years of expertise to a new generation of skin therapists..



MARKETING SEMINAR

Room TBA

Sunday, March 1, 2015

2:00 p.m. to 3:00 p.m.
SMART NAVIGATION IN THE WORLD OF SOCIAL MEDIA

by Louis Silberman

Social media has become a mainstream way of communicating-never mind the hype, blogs and networks like Facebook, Twitter, Instagram, Pinterest and LinkedIn are an important way to engage with the outside world. It’s fresh, fast and free! So it’s no wonder that businesses’ use of social media has exploded.

Find out how to effectively use all the leading media sites to drive more dollars to your business! Join Silberman and learn just the right tools to properly engage your audience and stay ahead of the competition.

Then stick around as Silberman focuses on a key social media outlet to boost your business.



3:15 p.m. to 4:15 p.m.
SAVVY SPA MARKETING WITH YOUTUBE

by Louis Silberman

Youtube is among the key players in today’s business world, and it can be one of your best allies too as it is cheap and effective! Think of it as an online public relations site with wide distribution, where you can talk to new and existing customers directly.

Join Silberman and find out how to use this marketing gem that will get you to “sell” your business to thousands of prospective clients in less than 90 seconds. Learn to narrow down the video’s goal, how to select location, cast, and more!

 

Louis Silberman is president and founder of National Laser Institute, among the largest cosmetic laser and medical esthetic training center in North America. An expert in medical esthetics and a medical spa owner, Silberman was a semi-finalist for the Ernst and Young Entrepreneur of the Year Award 2014.



Go to Monday’s Seminar page.