The International Congress of Esthetics and Spa, Miami Beach 2014

Medical Esthetics Seminar

Room C-219

Sunday, April 6, 2014

2:00 p.m. to 3:00 p.m.
How Legislation Will Affect Medical Esthetics

by Susanne S. Warfield

This presentation raises your awareness of introduced legislative initiatives that could affect your salon or spa’s ability to provide “medical esthetic” services. Warfield discusses the types of legislative bills that have already passed in other states. Get valuable information to protect your future and the medical esthetic service options you provide. This seminar covers how to:

• Identify the medical legislative agenda
• Understand the corporate practice of medicine
• Recognize yourself and your business as stakeholders
• Plan your involvement to protect your future

The COA has approved this class for 1 CECOA



3:15 p.m. to 4:15 p.m.
Esthetic Equipment: Can I Use It?

by Susanne S. Warfield

Before you make a large financial investment for the latest and greatest new piece of equipment on the market, there are several factors you should consider to avoid making a costly mistake. Warfield shares essential advice on how to accurately evaluate whether or not to buy a new device. She covers questions you must ask the item’s manufacturer, potential liabilities, issues you should review with a risk manager—and whether you are even able to use the device within your scope of practice.

The COA has approved this class for 1 CECOA

 

Susanne S. Warfield is president and CEO of Paramedical Consultants, Inc., a consulting, publishing and association management firm. Warfield has been an esthetician for 33 years, is NCEA Certified, holds both CIDESCO and ITEC diplomas and has worked for over 13 years in a dermatology practice in New York City. She has authored over 450 articles and 15 books for the consumer, medical and skin care sectors. Warfield is the recipient of the prestigious 2013 Crystal Award from Les Nouvelles Esthétiques & Spa.



Wellness: Mind and Body Seminar

Room C-220

Sunday, April 6, 2014

2:00 p.m. to 3:00 p.m.
Creating an Authentic Ayurvedic Spa

by Robert and Melanie Sachs

Join Robert and Melanie Sachs, Ayurvedic experts for the spa and beauty industries, as they explain how the philosophies are applied in a true Ayurvedic spa. Bring your spa therapies to a whole new level with a 3,000-year-old science of longevity. Incorporate Ayurvedic principles into your facility to create an authentic experience for your guests. Learn how this traditional concept can be used to influence spa design, management, menu and even marketing!



3:15 p.m. to 4:15 p.m.
A Traditional Ayurvedic Treatment for Your Spa: The Kansa Wand Full-Body Experience

by Robert and Melanie Sachs

Robert and Melanie Sachs explain how to implement Ayurvedic concepts to provide your clients with a truly transformational experience. Watch as they demonstrate how to stimulate pathways and marma points on the body’s “chakra grid” using healing metals from India known as kansa wands. This experience gently detoxifies the entire body, balances the subtle Ayurvedic energies, clears tension, rehydrates the skin and leaves the client with a profound sense of well-being. Join the Sachs as they demonstrate this head-to-toe, full body-mind experience, utilizing four different kansa wands and a variety of custom oils.

Robert Sachs is a counselor, licensed massage therapist and educator. Robert is the author of Health Secrets From the Roof of the World.

Melanie Sachs, a certified Ayurvedic life counselor, healer and teacher, is sought after by some of the world’s leading spas and beauty schools. She has published Ayurvedic Beauty Care, and is recognized internationally for the application of Ayurveda to the beauty world.





Medical Facilities, Aesthetic and Wellness Center Seminar

Class C-221

Sunday, April 6, 2014

2:00 p.m. to 3:00 p.m.
Finding the Right Physician to Partner With Your Salon or Spa
by Jay A. Shorr and Mara Shorr

Success in any salon or spa must be accompanied by growth. Whether you are looking to add a nurse practitioner, esthetician, medical assistant or physician, you must understand when it makes sense to bring another provider into your business. Find out:

-How to decide which type of practitioner is the right fit for your own practice
-How to conduct the proper search for that individual
-What should and should not be delegated once that person is hired
-How to know if it is time to hire another practitioner

This session provides guidance on how to determine when it is time to grow, and the best way to grow.

3:15 p.m. to 4:15 p.m.
Safety, Health, Security Fraud and Embezzlement in Your Business
by Jay A. Shorr and Mara Shorr

Do you know how to properly maintain a safe and crime-free workplace? Learn about the various types of safety concerns, potential violations with the Occupational Safety and Health Administration (OSHA), ways to prevent theft and how to find out if it is happening in your practice. This discussion also details how to ward off potential embezzlement scenarios involving your clients, staff, vendors and partners. This presentation covers a variety of preventative measures you can implement into your business.

 

Jay A. Shorr is the founder and managing partner of The Best Medical Business Solutions, assisting esthetic businesses and medical practices with their operational, financial and administrative health. He is also a professional motivational speaker, an advisor to the Certified Aesthetic Consultant program and a certified medical business manager.

Mara Shorr serves as the vice president of marketing and business development. She is a national speaker and a Level II and III Certified Aesthetic Consultant, utilizing knowledge and experience to help clients achieve their potential.







Go to Monday’s Seminar page.