Do you know what services are essential to offer in today’s medical spas? Travis explains how your medical spa can benefit from strategic selling of services and products, and how to set up your business by using effective and cost efficient selling tools. Find out what treatments are the most profitable and which are the least profitable. Travis shares an overview of equipment for medical spas, and reveals what you MUST have to get started.

Travis discusses how you can increase your revenue and build your credibility and customer loyalty with new approaches to marketing for your medical spa business.
Learn about marketing strategies that have transformed medical spas and clinics around the world, and how you can put them into practice at your medical spa. Understand what type of marketing strategies work—and which ones don’t.

Lisa Travis is the founder and president of SpaMedix, a consulting firm that focuses on bridging the gap between the medical, spa and wellness industries. After years of working with day spas and resorts, Lisa began setting up medical spas in dermatology and plastic surgery offices nationwide. Today she is a respected author, speaker and consultant who works with many different physician specialties, hospitals, day spas and resorts..

by Leslie Christin

Christin explains how to successfully design your makeup area to make the most of your space and generate larger profits. Create a system within your spa to maximize your selection of makeup services, add-ons and retail sales. Identify who is running your makeup department, and determine how they can motivate and qualify your makeup staff.

Leslie Christin is the founder and president of CARA Cosmetics International and Studio CARA. She has more than 20 years of experience in makeup artistry and has worked in television, film and print. Her celebrity client list includes big names such as Elizabeth Hurley and Alana de la Garza. Christin is passionate about educating and working with post-surgical and cancer patients.

by Millie Haynam

Do you know what it takes to attract celebrity clientele for your nail artistry business? Find out the secrets of today’s best celebrity manicurists, and how you can launch or boost your career in the exciting field of celebrity nail artistry. Create an effective marketing plan and build an eye-catching portfolio of your work. Get your dream career started today!

Millie Haynam is a sought after educator, consultant and writer in the spa and skin care industry. She has developed educational and training programs, coaching technicians, salon owners, distributors, sales consultants, manufacturers and their educators. Haynam is also founder of the blog Adventures of a Pro Beauty Girl, where she coaches other beauty professionals to achieve their personal and professional success. She is currently a regular contributor on Nail Talk Radio.

by Ellie Malmin

As a makeup artist, it is essential for you to be able to recommend and practice the best eyelash procedures. Learn the difference between eyelash strips and clusters. Understand the different functions of extensions, semi-permanent mascara, tinting and curling eyelash growth serums, and under which circumstances each of them is the best choice. Discover upgrades you can offer for your eyelash and eyebrow treatments, and learn about the special care that must go into lash treatments for cancer patients.

Ellie Malmin is a cosmetologist and electrologist with more than 30 years of experience in the industry. She is the founder of Anushka Spa in West Palm Beach, FL. Malmin has co-authored several training manuals, developed training programs for various cosmetics manufacturers and created a styling program for eyelash implants with the prominent Dr. Alan Bauman. She is currently the executive director for the Lashologist Council of America.

by Dale Turner

Turner explores the avenues that will help you acquire a loan or financing from your bank. Find out what your banker is looking for from a loan candidate, and how you can successfully present your business to them. Learn why it is so important to declare cash, what information you will need to show and more. This presentation educates the spa professional on finances, growing their business, and the dos and don’ts of borrowing money.

Dale Turner is a 25-year veteran of the financial services industry. He is a vice president and branch manager of a bank in New Castle, PA. Turner specializes in helping small business owners with their cash flow and investment needs. As a co-owner of Mary Turner Day Spa, he has helped build a lucrative, debt-free spa that is expanding its business.

by Tammy Finch

Social media sites like Facebook, LinkedIn, Twitter and Pinterest are rapidly changing the way most companies attract and interact with their clients, and vice versa.
Unlike other forms of Internet marketing, social networking allows us to make strong one-on-one connections with the men and women we would most like to have as customers. This presentation is a great introduction to social media marketing for the skin care and spa industry.

Tammy Finch is the owner of Web Tech Services in East Peoria, IL. Her company currently maintains websites and social media accounts for several hundred clients. Finch leads workshops about social media, Internet marketing and Facebook, and works as a social media consultant for various corporations.

by Leon Alexander, Ph.D.

Dr. Alexander discusses how to use consumer psychology to develop effective marketing techniques. He shares valuable insight into the consumer’s mind, and explains how to use this understanding of customers’ thought processes to create a powerful retail strategy that boosts their likelihood of making purchases. Learn about the ways that sensory stimuli affect environmental psychology and how it ultimately affects consumer behavior.

Leon Alexander, Ph.D., is the founder and president of Eurisko, a comprehensive design, consulting and distribution source launched in 2006 to serve the salon and spa industry. He established Eurisko with the vision of designing salons and spas from the consumer’s perspective. Dr. Alexander, a doctor of behavioral psychology, is an expert in both retail and salon development.