Conferences

OCTOBER, Sunday 28th & Monday 29th
BUSINESS & MARKETING
Room: Super Bowl 2
2:00 p.m. – 2:45 P.m.
The Four S’s of Successful Marketing
by Lori Crete
The 4 S’s of successful marketing are practical tools designed to help you capture new clients and turn your existing clients into long-term loyal clients. Learn how to effectively lessen your late runners, no shows and tame the troublemakers in your beauty biz, eliminating the thousands of dollars lost each year due to the abuse of policies.

Fearlessly share your service and retail offerings to attract more clients, get more referrals & increase profits!
Room: Super Bowl 1
3:00 p.m. – 3:45 P.m.
Charge With Confidence, Charge Your Worth
by Amy Carter
Have you ever felt like you were working really hard and not earning what you are worth? In this class, you will learn how you can earn more starting today without raising prices, you will also learn if and when you should raises prices. This is a must attend for all salon/spa owners and staff.

Maximize each client visit with confident pricing! Learn if, when and how you should raise your prices and feel empowered to charge your worth!
Room: Super Bowl 1
4:00 p.m. – 4:45 P.m.
Social Media and Video Ads – Get more clients, leads and sales!
by Jace Vernon
Get ready to dive into the world of Social Media and Video Marketing. You will learn how to generate new clients on demand and beat out your competitors. Discover the power behind YouTube, Instagram, and Facebook advertising. This is a hands-on workshop, so come ready to learn and apply these techniques to your business!

Video marketing is the perfect tool for estheticians, makeup artists, and spa therapists. Show the world what you have to offer while educating and informing clients!
MAKEUP CONFERENCE
Room: Super Bowl 2
2:00 p.m. – 2:45 P.m.
Instagram Worthy Brows
by Nicole Alexis
Everyone loves a good brow post on social media! Learn step-by-step how to create a booming brow business with social media. Starting with a brow shaping demo, Nicole Alexis will show you how to shape and fill-in the brows and how to post, promote and market your skills on social media!

Perfect brows deserve attention! More than just a demo, learn how to promote your finished work on social media!
Room: Super Bowl 2
3:00 p.m. – 3:45 P.m.
Makeup Staying Power
by Jaclyn Peresetksy
How many of your clients complain that their makeup is not lasting the whole day? How do you solve this problem for you client? The key is strategic layering based on their skin type. Certain makeup can bind seamlessly together to give your clients long lasting color and healthy skin radiance.

Learn the layering techniques that can make all the difference and create a makeup look that outlasts your client’s day!
Room: Super Bowl 2
4:00 p.m. – 4:45 P.m.
Flawless Face Using the Art of Light and Shadow
by Jaclyn Peresetsky
Minimize shadows and maximize healthy, radiant skin by learning how to play with the application of light and shadows. Learn the secrets of the TV and Movie Makeup Artist Pros! They are the masters of industry techniques to highlight their client’s best features, ensuring they gain an award-winning appearance and performance.

Learn the tricks of the trade and let your client be the true star!
WELLNESS CONFERENCE
Room: Stanley Cup
2:00 p.m. – 2:45 P.m.
Wellness Add Ons & Self Care with Herbal Remedies
by Kim Collier
Join Kim Collier for a “sneak peak in the studio” of a Spa Experience Designer. Have you thought about making your services healthier, more holistic and incredibly memorable? Ready to add the WOW? We will touch on a number of trending topics as we embark upon examples of wellness add ons to benefit your self care and your clients too!

Bring the ultimate add ons to your clients. Infuse every service with a touch of wellness!
Room: Stanley Cup
3:00 p.m. – 3:45 P.m.
Elakizhi: A Classic Facial Massage For Stress Relief and Muscle Tightening
by Anabel de la Vega
This facial massage is for the face, neck, shoulders, and hands promotes better circulation within the affected areas and increased perspiration, which helps the skin to eliminate wastes. Tone the skin and relax your clients with this warming, herbal infused massage!

Refresh your facial massage with this Ayurvedic wellness technique!
Room: Stanley Cup
4:00 p.m. – 4:45 P.m.
Chin Na Facial: Energize Your Clients And Reduce Pain Through Meridians
by Anabel de la Vega
This facial emphasizes grabbing techniques to control joints in conjunction with certain acupuncture cavities. Working the twelve primary meridians that are linked from the face, hands and neck, it improves lower back pain, shoulders and breast ache. It also works into the digestive system, and provides energy.

Elevate your holistic practice! Learn this unique facial modality for a diverse menu offering.