Aesthetics International Association Education Classes

Saturday, April 10, 2010

Relationships Create Revenue
Room C-222
by Michael Lawson

2:00 p.m. to 3:15 p.m.


Would you rather do business with a perfect stranger or a trusted friend? What do you think your clients would say? Learn why forming relationships with your clients builds revenue, creates loyalty, and is your most important marketing strategy in an increasingly competitive market place. See why a growing number of your potential clients are motivated to become loyal customers and the best strategies to harnessing that power to influence buying behavior while driving new clients through your door. Learn how to find your best clients and how to turn those clients into your personal marketing team.

Michael Lawson is the Marketing Director of Avalon Media Group, a full service interactive marketing agency specializing in internet marketing, PR and advertising for the professional beauty industry.  Located in Garland TX, their team can be contacted at 469.429.9310 email Michael@AvalonMG.com or www.perfect360.com.
Defending the Skin Against the Assaults of External Aggressors
by Nina Curtis 		3:30 p.m. to 4:30 p.m.


A number of external aggressors frequently act together with the normal skin aging process to prematurely age our skin. Most premature skin aging is caused by sun exposure (UV radiation), repetitive facial expressions, gravity, smoking and sleeping positions.
Over the past several years, professional systems and technologies for non- invasive anti aging treatments have become the gold standard in professional clinics and spas worldwide. In order to choose the right anti-aging treatment for our clients we need to understand the causes of aging skin and the available treatments for prevention.

Nina Curtis is the founder and president of the Nile Institute, ‘A Source Vitál,’ located in West Hollywood, Calif. and Curtis Communications. Known as the “Aesthetician’s aesthetician,” Curtis has a 25 plus year history in the professional skin care industry, where she is respected as an innovative skin care specialist, educator, lecturer, and businesswoman. Originally licensed as a cosmetologist, Curtis has obtained certification in Aromatherapy, Reflexology, Acupressure, Energy Modalities, Reiki, and Color Light Therapy. Curtis has trained throughout the U.S, France, Germany, Australia, and England. She received her Bachelor degree of Science in Management and her MBA from Pepperdine University and is also a graduate of the Lynwood Business Institute. curtiscomm@earthlink.net

Sunday, April 11, 2010

The Most Crucial Part of Your Treatment: Skin Typing and Client Consultation
Consultation by Tina Zillmann

 2:00 p.m. to 3:15 p.m.


The most critical components to every facial treatment: consultation and skin typing. Do you know why these two pre-treatment steps are important? More importantly, do you understand the underlying components to each question asked? Following these staple guidelines can help you provide great treatments and care for your client and protect them from any unwarranted damage.

Tina Zillmann is a paramedical aesthetician. She is the owner of the Skin Rejuvenation Clinique, Inc., and a national educator for Advanced Rejuvenating Concepts™. Recently, she was awarded the Entrepreneur Spirit Award from the National Association of Women Business Owners. She is also the President of Aesthetics International Association (AIA).      

Hormones: How They Affect the Skin
by Michelle D’Allaird

3:30 p.m. to 4:30 p.m.


There are so many factors that influence skin function, and at various ages, hormones are of the most important. Hormones play a key role on the health, maturing, aging and functioning of the human body. They are an integral and necessary part of human survival. In order to understand how hormones influence the skin, a thorough understanding of many factors are important.

Throughout life there are so many things that influence hormonal activity within the body; some are part of the natural growth and aging process, others are a result of the environment, stress, mediations, illness and lifestyle.

The impact of hormones on the skin is key in the way the skin ages, its appearance and its health.

Learn the physiology in order to help alter the effects:
- Understand the endocrine system, and the role that hormones play.

  1. Discover the many factors that influence, alter and impact hormonal changes within the body.
  2. Discover the role that hormones play within the human body, and why.
  3. Learn how hormones directly influence the skin and its’ functions.
  4. Discover the impact that hormonal changes have on the appearance of the skin.
  5. Understand how to decide upon proper treatments and products that will help improve clients skin that has been altered by hormonal changes.

Once you understand how key components of the body work, it is easier to help clients prevent and combat changes.

Michelle D’Allaird is a New York State licensed aesthetician and International CIDESCO Diplomat. She is the owner of the Aesthetic Science Institute in Syracuse and Latham, N.Y. She is a consultant and educator for international cosmetic companies. She is also a co-author of Salon Fundamentals aesthetic textbook.

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